We are originators and champions of a uniquely radical and optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where craft and quality endure. Where individuality thrives. Where inclusion sparks creativity. Where we do more than sell clothes; we shape culture. It is to retain existing customers. Compared with Gap, the characteristics of other competitors are stronger. Such as Zara dominates in the sense of fashion design; Uniqlo is known for the comfort and simplicity of minimalism.

BACKGROUND //

Gap is an American worldwide clothing and accessories retailer founded in 1969 by Donald Fisher and Doris Fisher. Fisher is headquartered in San Francisco, California. The company operates six primary divisions: Gap, Banana Republic, Old Navy, Intermix, Hill City, and Athleta. Gap Inc. is the largest specialty retailer in the United States and is third in total international locations GAP offer people the best opportunities through its clothing designs.