Targeting a new demographic with the Compass compact SUV: young, urban adults, aged 22 to 30. Unlike its usual line of 4×4 vehicles, which appeal either to outdoor enthusiasts or baby boomers. Create a new product line of power tools for Jeep. Maintain the brand values, fit the brand design style, and build more on brand trust that the brand has already established. To achieve the brand value: Freedom, adventure, authenticity, and passion.
Prior to 1940 the term "jeep" had been used as U.S. Army slang for new recruits or vehicles, but the World War II "jeep" that went into production in 1941 specifically tied the name to this light military 4x4, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep became the primary light 4-wheel-drive vehicle of the United States Armed Forces and the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war.
Package Design 3
Jeep power tools packages
Power tools packages