ZONGRUN ZHAO // BFA
FRULI
BELGIAN
BEER
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DISCOVER THE DELIGHTS OF MICRO BREW
SOLUTION //
The logo has been improved to reflect a younger and more modern and feminine appearance to attract unconventionality customers, and the packaging highlights the quality of the beer’s own fruity and light taste. Create a light and flavored beer suitable for young people, and the packaging is bold and innovative which can intuitively attract customers and highlight the brand packaging identity.
BACKGROUND //
Fruli is a high-quality Strawberry Belgian white beer, produced at a craft brewery in Melle near Ghent in Belgium, Huyghe brewery which has been in the De Laet family for 100 years. It is a unique blend of white beer and strawberry juice. The juice complements the zestiness of the wheat beer and the result is a balanced and refreshing beer that is packed with strawberry fruit flavor: It is produced by blending Belgian wheat beer (70%) and pure strawberries (30%) and has 4.1% alcohol by volume.
COURSE //
Package Design 3
PROJECT //
Redesign beer brand & packages
INSTRUCTOR //
Thomas McNulty
DELIVERABLES//
Glass bottles, Cans, Packages